ABOUT OMTB TEN YEARS OF LISTENING. A DECADE OF TRUST.
Our Story
Oman's Most Trusted Brand Awards was established in 2016 by Apex Media, publishers of Muscat Daily, to give consumers across Oman a voice in recognising the brands they trust.
THE VOICE OF THE CONSUMER
Trust is ultimately earned
through experience.
Advertising can create awareness. Communication can shape perception. But trust is ultimately earned — through every product, every service and every customer experience.
That belief has been at the heart of Oman's Most Trusted Brand Awards since 2016. OMTB was created around a simple principle: brand trust should ultimately be determined by the people who experience those brands every day — consumers.
Each year, consumers across Oman vote for the brands they trust across a wide range of industries. Their choices recognise brands that have consistently delivered on quality, reliability, service, value and their promises to customers.
THE TROPHY
From being known
to being chosen.
Over the years, the OMTB trophy has become a symbol of the relationship between consumers and brands. It represents the distance a brand travels from being visible to being valued — and ultimately from being a name in the marketplace to becoming a trusted part of people's lives.
THE TRUST
A nationwide expression of
consumer confidence.
In the ninth edition, recognising the brands of 2025, more than one million consumer votes were cast across 53 categories, with winners selected from around 750 participating companies.