10TH EDITION OMAN'S MOST TRUSTED BRAND AWARDS
A Decade
of Trust.
For ten years, consumers across Oman have chosen the brands they trust most. Now, the journey reaches its defining milestone.
THE CONSUMER DECIDES - VOTING OPEN
1 October – 10 November 2026
Vote Now- 10 Years of consumer trust
- 1m+ Votes in the latest edition
- 60+ Categories in the 9th edition
- 750+ Brands participated in the last edition
OMAN'S MOST TRUSTED BRAND AWARDS
Chosen by
Consumers.
Earned by Brands.
Oman's Most Trusted Brand Awards recognises brands through one of the most meaningful measures of reputation — the confidence of the people they serve.
THE VOICE OF THE CONSUMER
Recognition shaped by
everyday experience.
Every year, consumers across Oman are invited to recognise the brands that have earned their confidence. Their choices are shaped by everyday experience — quality, reliability, service, value, innovation and, above all, a brand's ability to deliver on its promises.
WHAT DOES IT MEAN TO BE MOST TRUSTED?
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Consistency
Delivering on the promise — repeatedly, not occasionally.
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Confidence
Giving customers a reason to choose the brand again.
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Connection
Remaining relevant as consumer expectations evolve.
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Credibility
Building reputation through actions and experiences.
Not a panel's opinion. Not a brand's claim. The voice of the consumer.
2016-2026
A Decade
of Trust.
Which brands do you trust?
One simple question became a decade-long conversation between consumers and the brands that serve them.
ONE SIMPLE QUESTION
Which brands do you trust?
Ten years later, that question has become one of Oman's largest annual conversations between consumers and the brands that serve them.
The 10th edition of Oman's Most Trusted Brand Awards marks more than an anniversary. It celebrates a decade of listening, a decade of consumer choice and a decade of brands earning their place in the lives of people across Oman.
Much has changed since OMTB began. Consumer expectations have evolved. Technology has transformed how people discover, experience and engage with brands. Markets have become more competitive, and the relationship between brands and consumers has become more immediate than ever.
THE JOURNEY OF TRUST
A decade built one choice at a time.
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2016
The Beginning
OMTB begins with a simple consumer-trust proposition.
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GROWTH
More Participation
More consumers, sectors and brands join the conversation.
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2023
950,000+ votes
A landmark year in nationwide participation.
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2024
1M+ votes
Consumer participation crosses one million votes.
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2025
Ninth Edition
1M+ votes • 53 categories • 750 + participating companies.
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2026
The 10th Edition
A Decade of Trust — and the next chapter begins.
RECOGNITION ARCHIVE TRUSTED BY CONSUMERS. RECOGNISED BY OMAN.
Hall of
Trusted Brands.
Explore the brands recognised through Oman's Most Trusted Brand Awards and build a living archive of consumer trust across years and categories.
The 2026 winners will be announced soon.
THE WINNERS
Oman's Most Trusted Brand Awards 2025
The 2024 winners will be announced soon.
The 2023 winners will be announced soon.
The 2022 winners will be announced soon.
The 2020 winners will be announced soon.
THE WINNERS
Oman's Most Trusted Brand Awards 2018
THE WINNERS
Oman's Most Trusted Brand Awards 2017
THE WINNERS
Oman's Most Trusted Brand Awards 2016
OMTB NEWS
Stories of
Trust.
Voices, insights, winner stories and the ideas shaping the next decade of brand trust.
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OMTB News
A decade in the making: OMTB enters its 10th edition.
A new chapter for a platform built around consumer choice and brand trust. READ MORE: A decade in the making: OMTB enters its 10th edition. -
Winner Story
What it means to be chosen by consumers
A storytelling format for recognised brands to share how trust is earned over time. READ MORE: What it means to be chosen by consumers -
CEO Perspective
The next decade of brand trust
A thought-leadership series on AI, technology, culture and changing consumer expectations. READ MORE: The next decade of brand trust -
Brand Story
From recognition to reputation
How the OMTB Winner identity can continue the trust story beyond the ceremony. READ MORE: From recognition to reputation -
10th Anniversary
Which brands do you trust?
The simple question that started OMTB in 2016 — and still defines the platform today. READ MORE: Which brands do you trust? -
Media Coverage
The OMTB experience
Ceremony moments, interviews, videos and coverage from Oman's trusted-brand community. READ MORE: The OMTB experience
ABOUT OMTB TEN YEARS OF LISTENING. A DECADE OF TRUST.
Our Story
Oman's Most Trusted Brand Awards was established in 2016 by Apex Media, publishers of Muscat Daily, to give consumers across Oman a voice in recognising the brands they trust.
THE VOICE OF THE CONSUMER
Trust is ultimately earned
through experience.
Advertising can create awareness. Communication can shape perception. But trust is ultimately earned — through every product, every service and every customer experience.
That belief has been at the heart of Oman's Most Trusted Brand Awards since 2016. OMTB was created around a simple principle: brand trust should ultimately be determined by the people who experience those brands every day — consumers.
Each year, consumers across Oman vote for the brands they trust across a wide range of industries. Their choices recognise brands that have consistently delivered on quality, reliability, service, value and their promises to customers.
THE TROPHY
From being known
to being chosen.
Over the years, the OMTB trophy has become a symbol of the relationship between consumers and brands. It represents the distance a brand travels from being visible to being valued — and ultimately from being a name in the marketplace to becoming a trusted part of people's lives.
THE TRUST
A nationwide expression of
consumer confidence.
In the ninth edition, recognising the brands of 2025, more than one million consumer votes were cast across 53 categories, with winners selected from around 750 participating companies.