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(Ten years. Over one million voices. One measure of trust)
Trust cannot be bought. It cannot be manufactured by advertising, created by a PR campaign or awarded by a jury in a boardroom. Trust is earned - every day, through every customer experience. That simple belief gave birth to Oman's Most Trusted Brand Awards (OMTB) in 2016.
Established by Apex Media, publishers of Muscat Daily, OMTB set out to do something different - to measure brand trust not by what companies say about themselves, but by what consumers in Oman say about them. And so, began a conversation between the sultanate and the brands that serve it.